Less intense emotions are on the outside. The most intense emotions are demonstrated by people less often and are contained within a smaller visual space near the dark center. Research has shown that color can increase brand recognition by up to 80. It’s a powerful tool that can be used to design more meaningfuland memorablebrand experiences.
Brighter, bolder colors are associated with more intense emotions. Color psychology provides a framework for understanding how and why we interact with the brands in our lives. Visually, it might help to think of basic emotions as levels of color that become more intense as they pull inward towards the circle center. For example, levels of angry are shown as: Within each basic emotion there are levels of that emotion which range from less intense on the outside to more intense in the center. Read about a study using the EMOTIONS COLOR WHEEL to improve emotion recognition deficits and social functioning levels in inpatients with paranoid schizophrenia.ĬLICK HERE TO VIEW THE EMOTIONS COLOR WHEEL The circle is divided into colors to show some basic emotions.
The Emotion Color Wheel can help visually group feelings.
